Todenham Manor Farm
Fractional marketing lead - 18 months
Todenham Manor Farm, a Cotswolds butchery and farm shop brand that saw a surge in direct-to-consumer sales during Covid.
The challenge: Covid had driven strong DTC growth, but it faded once restrictions lifted. Todenham needed a route to a sustainable DTC brand and a stronger presence on its own doorstep.
What I did: As fractional Marketing lead, I updated the brand guidelines, rebuilt the website, set up their email platform, oversaw social media strategy and management, developed partnerships, and drove local marketing - door drops and events.
The outcome: Todenham Manor Farm has a refreshed brand and a clearer route to both national DTC customers and its local community.
Disciplines: Brand strategy · Website · Email marketing · Partnerships · Local marketing · Social media strategy