Brand strategy and fractional marketing direction for founder-led food, drink & lifestyle brands
I work with founder-led food, drink, hospitality and lifestyle brands to clarify their positioning, refine their storytelling and shape more cohesive brand direction as they grow.
With experience across global and independent businesses, I bring strategic thinking, commercial insight and hands-on leadership to help founders build brands with clarity, consistency and stronger customer connection.
I often support brands rooted in quality, provenance and craft, including farms and product-led businesses with a strong sense of place.
When you’re growing a brand, marketing can quickly become overwhelming
“Hannah is an extraordinarily competent and talented marketing professional who has made countless contributions to our team during her time with us, playing a key role in the launch of new categories, managing multiple re-brand projects and the major transitions of a new website platform.” Jo Colman, Chief Mint Officer, Summerdown
How I can help
Many growing businesses reach a point where the brand feels unclear, marketing lacks direction, agencies need managing, ideas aren’t translating into sales and there’s no senior marketing lead driving things forward. That’s where I come in.
I’ve worked with founder-led food, drink and lifestyle brands - from early-stage to established global brands, on projects including repositioning, packaging, launch strategy, ecommerce, campaigns and customer experience.
A senior strategic partner with hands-on experience
I’ve spent 25+ years building brands across agencies, major FMCG companies and independent consultancy, working with names like Doritos, Danone and Budweiser alongside founder-led and artisan brands.
Today, I support food, drink and lifestyle businesses with commercially grounded marketing - combining strategy, creative leadership and hands-on delivery to create plans that are both ambitious and realistic.
Why clients choose to work with me
Clients often come to me when they have a strong product or vision but need clearer strategic direction, more cohesive brand thinking or experienced support navigating the next stage of growth.
I combine big brand experience with the agility and closeness of working directly with founders - bringing both strategic perspective AND practical implementation where needed.
My role is often part strategic sounding board, part brand partner and part marketing lead; helping businesses step back, see the bigger picture and move forward with greater clarity and confidence.
Looking for strategic marketing support that feels practical, collaborative and commercially focused?
Whether you need help refining your brand, launching something new or bringing structure to your marketing, I’d love to hear more about your business.