Summerdown
Scaling a founder-led farm brand into a premium FMCG challenger.
Summerdown is a single-estate Hampshire peppermint farm that's grown into a multi-category food, drink, toiletries, accommodation and events brand.
The challenge: As Summerdown expands across categories and channels, it needs a senior marketing lead who can hold the brand together and keep driving it forward, without the cost of a full in-house team.
What I do: As fractional Brand Lead for the past decade, I run marketing end to end - brand strategy, packaging, NPD, partnerships, events, their Shopify website and Klaviyo email programme- shaping the brand at every stage of its growth.
The outcome: Ten years on, I'm still here. Summerdown has grown from a single-estate product into an award-winning, multi-category business.
Disciplines: Brand strategy · Ecommerce (Shopify) · Email marketing (Klaviyo) · Packaging · NPD · Partnerships · Events