The Dower House
A brand refresh through a change of ownership.
The Dower House, an exceptional residential and nursing home in Winchester.
The challenge: Going through a change of ownership, the home needed a refreshed brand and a consistent local marketing presence to support the transition.
What I did: Refreshed the brand and built a 12-month marketing strategy, optimised website, print media planning and buying, social media presence, local marketing, photography and video shoots, new signage, and marketing materials
The outcome: The Dower House now has a consistent, confident brand presence across every channel, locally and online.
Disciplines: Brand refresh · Marketing strategy · Website · Social media · Local marketing · Photography/video · Signage · Collateral · Media buying