Don’t overcomplicate it….
If you’re heading into 2026 thinking “this is the year I finally sort out my marketing”, here’s your reminder to start small and focus on what actually matters.
Before you jump into tactics, think about these 5 things:
Know who you’re talking to
If you’re not clear on your audience, everything else becomes harder. Don’t guess - ask. A simple survey can help you understand:
who they are
what they need
what’s getting in their way
2. Be clear on your story and key messages
Once you know who you’re talking to, you need to know what you’re saying.
What do you want to be known for?
What problems do you solve?
What do you want people to remember about you?
3. You can’t be everywhere
You don’t need to be everywhere. Focus on the channels that make sense for your audience — and for your capacity.
4. Create a marketing calendar
This isn’t just about posts. A simple calendar helps you plan:
social and email activity
price promotions and offers
key diary dates
campaigns and product launches
It gives you structure and stops everything feeling reactive.
5. Build and nurture your email list
New customers are hard to come by. Your existing customers are your biggest advocates - so keep them close.
set up an email list
add a clear sign-up form to your website
share it regularly on social
Good marketing really comes down to:
who you’re talking to
what you’re saying
where you’re saying it
Not more noise - just more clarity.
If you want help putting structure around your marketing in 2026, I’m here.